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Jell-O Is Jiggling Its Way Toward More Natural Ingredients
The new line includes ready-to-eat cups and pudding mixes made with real fruit juice and cocoa as Kraft Heinz works toward a dye-free portfolio.
- On Tuesday, Kraft Heinz unveiled Jell-O Simply, a new line of ready-to-eat gelatin cups made without synthetic dyes or artificial sweeteners to meet growing consumer demand for natural ingredients.
- This launch accelerates Kraft Heinz's 2027 commitment to remove artificial dyes from all U.S. products, aligning with industrywide pressure from retailers and federal regulators to eliminate synthetic colorings from packaged foods.
- Available in orange, raspberry lemonade, and blueberry, the gelatin cups retail for $3.99—46 cents more than regular Jell-O—and contain at least 25% less sugar, with fruit juice providing vibrant color.
- Registered dietitian Madeline Peck, RDN, CDN, notes that "cutting out food dyes is unlikely to make a huge impact on your health, but it certainly doesn't hurt," though fruit juice helps reduce dye needed.
- Kraft Heinz plans to expand Jell-O Simply in August with vanilla, chocolate, banana, and strawberry pudding mixes, establishing the brand as a permanent portfolio addition alongside the existing gelatin lineup.
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45 Articles
The Toronto Star+26 Reposted by 26 other sources
Jell-O is jiggling its way toward more natural ingredients
Jell-O — long known for its bright rainbow of artificially colored gelatins — is getting a line of products made without synthetic colors or artificial sweeteners to meet increasing consumer
·Toronto, Canada
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Jell-O Is Launching a New Food Dye-Free Line—Here's What to Know
Bonus: I got to try one of the new products first, and I’m sharing my honest review.Reviewed by Dietitian Emily Lachtrupp, M.S., RDCredit: JELLO. EatingWell design.Key PointsKraft Heinz is removing synthetic dyes from Jell-O by 2027, starting with the new Jell-O Simply line.Jell-O Simply uses fruit juice and natural colors for flavor and appearance, avoiding artificial sweeteners.A dietitian says cutting out food dyes isn’t essential, but person…
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Leaning Left11Leaning Right7Center19Last UpdatedBias Distribution51% Center
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C 51%
R 19%
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