US EditionPublished • loading... • Updated
Jeep® Brand Launches New Marketing and Advertising Campaign 'Jeep Things'
Jeep's new campaign highlights price reductions and added features delivering up to $10,000 in value across its 4x4 lineup, promoting accessible off-road capability.
- On Jan. 22, 2026, Jeep announced the launch of the 'Jeep Things' campaign, created with Chicago-based agency Highdive and involving Olivier François, Stellantis' chief marketing officer.
- Addressing concerns that capability equals unaffordability, Jeep brand framed the campaign around a price repositioning that gives more value and highlights adventure on every Jeep 4x4 vehicle.
- On features and value, the brand cited Jeep CEO Bob Broderdorf's statement: `For 2026, across our entire Jeep SUV line up, we have smarter pricing and a sharper focus on the features, content and technologies Jeep customers care about most`,
- A 60-second spot is running across Jeep's social and digital channels while a 30-second broadcast spot began airing during football games last weekend, and Jeep says it's bringing more 'Jeep things' this year.
- Framed by Jeep Brand's nearly 85-year heritage, the campaign leans on quirky, offbeat scenes to embody everyday 'Jeep things' and supports yearlong Wrangler Twelve 4 Twelve and Gladiator special-edition Convoy activity.
Insights by Ground AI
14 Articles
14 Articles
Jeep’s ‘Jeep Things’ Gambit: Price Slashes Fuel Bold Ad Push Amid Sales Slump
Jeep, the rugged icon of American automotive heritage, unveiled its ‘Jeep Things’ marketing campaign on January 22, 2026, a strategic pivot aimed at reversing years of declining sales through aggressive price cuts and a fresh advertising blitz. The initiative coincides with significant reductions across its 2026 lineup, delivering an average added value of more than $4,000 per vehicle, according to StockTitan. This move comes as Stellantis, Jeep…
Coverage Details
Total News Sources14
Leaning Left0Leaning Right1Center6Last UpdatedBias Distribution86% Center
Bias Distribution
- 86% of the sources are Center
86% Center
C 86%
14%
Factuality
To view factuality data please Upgrade to Premium
