JCPenney reveals mega-merger with parent co. of Brooks Brothers, Nautica
- JCPenney is merging with Sparc Group to create a new company called Catalyst Brands, which will influence America's malls significantly.
- Catalyst Brands will begin with $9 billion in revenue, 1,800 stores, and 60,000 employees, as stated in a press release.
- Marc Rosen, the CEO of JCPenney, will lead the new company, headquartered in Plano, Texas.
- Neil Saunders noted that combining JCPenney with other brands allows for cost reduction and talent sharing.
33 Articles
33 Articles
JCPenney and SPARC Group Merge, Rebrand as Catalyst Brands
JCPenney and SPARC Group have merged to form a new organization, Catalyst Brands. The portfolio will hold six retail banners, including Eddie Bauer, Nautica, Lucky Brand, Brooks Brothers, Aéropostale, as well as JCPenney’s exclusive brands. The new company launches with more than $9 billion in revenue, 1,800 store locations, 60,000 employees, and $1 billion of … Continued The post JCPenney and SPARC Group Merge, Rebrand as Catalyst Brands appea…
Marisa Thalberg to Head Marketing for Catalyst Brands, the New Combination of JCPenney, SPARC Group
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, which include Arizona, Liz Claiborne, and Stafford. The new company also revealed that it sold off the U.S. operations of Reebok...
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