Roc Nation Unveils NYC Activations for JAY-Z’s Reasonable Doubt 30 Celebration
The celebration includes pop-ups, a library card and a yearlong program honoring Jay-Z’s debut album and career, Roc Nation said.
- Roc Nation unveiled citywide activations on Monday, June 22, to commemorate the 30th anniversary of Jay-Z's debut album, Reasonable Doubt, spanning New York City with immersive experiences and exclusive partnerships.
- Reasonable Doubt arrived on June 25, 1996, spending 18 weeks on the Billboard 200, establishing Jay-Z's career foundation that Roc Nation now honors through the '96 & Forever' yearlong program.
- The Brooklyn Public Library partnered with Roc Nation to release a limited edition library card, while visitors at Marcy Library can browse a Jay-Z-curated Booklist featuring volumes donated by Roc Nation.
- Immersive pop-ups open June 25 at 11 a.m. ET in Manhattan and Dumbo, offering limited-edition merchandise, while iHeartRadio broadcasts Reasonable Doubt in its entirety at midnight on June 25.
- Jay-Z will headline three shows at Yankee Stadium in The Bronx beginning The Friday, July 10, with fans able to reserve entry and locate specific activations via the official website.
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Roc Nation Turns New York City Into a Living Tribute to JAY-Z’s Reasonable Doubt for Its 30th Anniversary
For three decades, Reasonable Doubt has stood as one of the most important albums in hip-hop history. Released in 1996, the debut project from JAY-Z introduced listeners to a storyteller… The post Roc Nation Turns New York City Into a Living Tribute to JAY-Z’s Reasonable Doubt for Its 30th Anniversary appeared first on stupidDOPE
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Roc Nation Announces NYC Pop-Ups For JÄY-Z ‘Reasonable Doubt’ 30th Anniversary
Thirty years later, Reasonable Doubt is still finding new ways to stop New York in its tracks. Roc Nation has announced pop-ups in New York City celebrating the monumental album. As part of the ongoing celebration surrounding the landmark album’s 30th anniversary, Roc Nation has announced a series of immersive pop-up experiences across New York City that […]
JAŸ-Z's "Reasonable Doubt" Anniversary Pop-Ups Coming To NYC
JAŸ-Z’s “Reasonable Doubt” Anniversary Pop-Ups Coming To NYC Three decades after releasing the album that changed the course of hip-hop, JAŸ-Z is giving fans a new way to celebrate the legacy of his debut project. Roc Nation has officially announced two immersive pop-up activations in New York City to honor the 30th anniversary of Reasonable Doubt, one of the most influential rap albums ever released. The experiences will open on June 25 and wil…
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