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Jarritos, the Mexican Brand that Did Business with Emilio Azcárraga and Today Competes with Coca and Pepsi
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PHOTO: CORTESÍA JARRITOS The phrase “Jarritos, how good they are!” has accompanied generations of Mexicans since the 1950s. What began as a refreshment inspired by the traditional fresh waters ended up becoming one of the Mexican brands with the greatest international presence. Along the way, its history crossed with that of Emilio Azcárraga Milmo, who bought the Club America from an entrepreneur linked to Jarritos, and today the brand competes …
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