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Japan's Honda to scale back on electric vehicles, concentrate on hybrids

  • Honda Motor announced on Tuesday in Tokyo that it is reducing its planned investment in electric vehicles due to slowing demand.
  • Honda's CEO Toshihiro Mibe explained the cut from 10 trillion to 7 trillion yen applies to electrification and software investment through 2030.
  • Instead, Honda plans to focus on launching 13 new hybrid models worldwide between 2027 and 2031 to capture growing hybrid demand.
  • Honda's shift follows Nissan's Tuesday announcement of cutting 15% of its workforce and closing several plants, aiming for a sharper turnaround.
  • These moves suggest Japanese automakers are adjusting strategies toward hybrids and cost reductions amid declining sales and market challenges.
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Honda has already ventured its forecast of sales of electric vehicles (after making its calculations due to engine tariffs) and by 2030 plans to reduce them by 10%. That is, to go from 30% to 20% due to a drop in demand. Not only this, but the Japanese manufacturer also plans to reduce the investment it makes in software for this type of automobile. Apart from these two innovations, what they will keep from Honda is their initial idea (in the fo…

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Honda announced on Tuesday a slowdown in U.S. electric vehicle sales, prompting the Japanese manufacturer to abandon its previous target of making electric vehicles 30% of its global sales by 2030.

·Montreal, Canada
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Autocar UK broke the news in on Tuesday, May 20, 2025.
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