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Japanese Crisp Bags Turn Black and White Due to Iran War
Calbee will use two colors on 14 product lines after naphtha shortages disrupted ink supplies tied to Middle East tensions.
On Tuesday, Japanese snack giant Calbee announced it will "revise the packaging specifications" to use just "two colours" for 14 product lines, citing supply instability from Middle East tensions.
The shortage stems from the Iran war, which has disrupted global trade and restricted access to naphtha, an oil byproduct used in printing inks. Japan imports 40% of its naphtha from the Middle East.
Calbee holds 70% of Japan's potato chip market, yet manufacturers of cars, paint, and tofu are also struggling to secure naphtha. The supply squeeze has inflicted an "enormous impact" on the Asia-Pacific region.
Another Japanese food company, Itoham Yonekyu Holdings, is considering similar packaging adjustments to manage supply issues. Prime Minister Sanae Takaichi confirmed in Tokyo that necessary naphtha quantities for Japan are currently secured.
Roughly a fifth of the world's oil passes through the Strait of Hormuz, where de facto closure since late February has sent prices soaring. Calbee stated it will respond "swiftly and flexibly" to geopolitical risks while maintaining product delivery.