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James Fishback Launches 2028 Presidential Campaign After Florida Loss

The former Florida gubernatorial candidate is running on immigration limits, housing restrictions and other conservative proposals after losing the Republican primary.

  • Republican investor James Fishback announced Tuesday he is running for president in 2028, launching a national campaign just months after losing Florida's Aug. 18 Republican primary for governor.
  • Fishback previously ran as a Republican challenger to Trump-backed Rep. Byron Donalds, campaigning on a nationalist platform similar to Ron DeSantis before losing the primary election.
  • During his gubernatorial race, Fishback proposed a 50% Sin Tax on OnlyFans, mandatory School Uniforms with $250 stipends per child, and a $50,000 Tax on out-of-state home buyers.
  • Fishback recanted an earlier accusation against Byron Donalds after the Department of Justice confirmed it was false; the seriousness of his presidential announcement remains unverified.
  • Fishback's entry adds another Republican to early maneuvering for the 2028 presidential contest, which is slated for Nov. 7, 2028, more than two years away.
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The Hill broke the news in Washington, United States on Wednesday, October 28, 2026.
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