Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation - Campaign Middle East

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation - Campaign Middle East

Saudi Arabia’s Jameel Motorsport, part of Abdul Latif Jameel, has partnered with Serviceplan Arabia to launch The Treeless Map initiative that merges gaming with environmental awareness. Through a custom-built Fortnite map, which removes one of the game’s core resources – trees, the initiative highlights the devastating impact of deforestation and natural resource depletion. Karim Mroueh, […] The post Jameel Motorsport disrupts Fortnite ecosyste…