US EditionJaguar Land Rover’s CEO Retires Months After Controversial Rebrand
UNITED KINGDOM, JUL 31 – Adrian Mardell led Jaguar Land Rover through a key shift to all-electric vehicles and a major rebrand while achieving the company’s best profit in a decade, the firm said.
- On Thursday, Autocar reported that Jaguar Land Rover CEO Adrian Mardell is stepping down after nearly three years and 35 years with the company.
- Amid a widely derided rebrand, Jaguar ended production of all models in November 2024, and Mardell announced his departure after nearly three years as CEO.
- Jaguar Land Rover posted a pre-tax profit of 2.5 billion, with Defender sales reaching 115,404 units and revenues steady at 29 billion, despite a 1.7 percent decline in the final quarter.
- Following the rebrand, JLR announced plans to reduce around 1.5% of its UK management jobs, as part of a voluntary redundancy program in the UK.
- His successor will be announced in due course, as the all-electric Range Rover set to launch later this year has been delayed until next year, Autocar reported.
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41 Articles
Jaguar CEO Adrian Mardell steps down after ‘woke’ rebrand sparked massive social media firestorm
Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.
Jaguar Land Rover CEO to Step Down Amid Woke Rebrand, EV Plan Fallout
(Human Events)—Jaguar Land Rover CEO Adrian Mardell is stepping down after nearly 35 years at the company, the automaker announced Thursday. The decision follows a sharp drop in Jaguar sales and ongoing criticism over the brand’s controversial electric vehicle strategy and rebranding effort. Mardell, 64, took over as chief executive in November 2022 and led the company through a major transition, including its shift toward becoming an electric-f…
Adrian Mardell leaves office after 35 years in the company, leaving his successor a complex mission: to guide Jaguar in his electrical transformation
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