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Jaguar boss responds to ‘blaze of intolerance’ ignited by rebranding campaign

  • Jaguar's rebranding campaign aimed to reflect the "Copy Nothing" ethos of founder Sir William Lyons from 1922, according to Managing Director Rawdon Glover.
  • Glover noted there were "very positive" reactions but expressed concern over "the level of vile hatred and intolerance" on social media.
  • Farage predicted that Jaguar would "now go bust" due to the mockery surrounding the brand's relaunch.
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The Baltimore SunThe Baltimore Sun

Jaguar managing director defends company after rebrand sparks confusion

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision. Jaguar last week debuted its new look ahead of its anticipated transition to an all-electric fleet. The brand appeared to replace its iconic leaping cat image with a more minimalist logo. A new Jaguar advertisement featured bright colors and figures dressed in unusual outfits but did not include any cars. T…

·Baltimore, United States
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LucianneLucianne

‘Blaze of Intolerance:’ Jaguar Boss <br/>Lashes Out at Critics of Ad Featuring <br/>Crossdressers Instead of Cars

Jaguar’s managing director responded to the backlash the company received over its new advertisement featuring androgynous models but not a single car, saying

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Fox BusinessFox Business

Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media.

·United States
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BreitbartBreitbart

'Blaze of Intolerance:' Jaguar Boss Lashes Out at Critics of Ad Featuring Crossdressers Instead of Cars

Jaguar's managing director responded to the backlash the company received over its new advertisement featuring androgynous models but not a single car, saying the ad was "bold" and never intended to be "woke," adding that the company's message was lost "in a blaze of intolerance" by critics on social media.

·United States
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The Daily WireThe Daily Wire

Jaguar Exec Whines About ‘Vile Hatred And Intolerance’ Over Woke Rebrand

As the mockery of Jaguar’s massive brand relaunch continues, one company exec is speaking out against the “intolerance” from the public.  Managing director Rawdon Glover said in a recent interview with the Financial Times that the campaign messaging was drowned out in “a blaze of intolerance” on social media. Glover also claimed that the colorful ...

·Nashville, United States
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GB NewsGB News

Jaguar fires back with new teaser and responds to Farage after 'bust' verdict following 'woke' rebrand

Nigel Farage predicted that Jaguar 'should go bust' for the controversial rebrand

·London, United Kingdom
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IOL broke the news in South Africa on Monday, November 25, 2024.
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