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Jack Daniel's Maker Brown-Forman Sees Sales Fall as Trump Trade Conflicts Weigh on Spirits Producers

  • Brown-Forman, the maker of Jack Daniel’s, reported a 5% net sales decline in fiscal 2025 amid challenging trade conflicts and consumer spending conditions.
  • The sales drop followed a 50% tariff hike on steel and aluminum imports by President Trump on Wednesday, intensifying market uncertainty and tariffs' impact on global spirits makers.
  • Brown-Forman’s net income plunged 45% in Q4 ended April 30, with whiskey product sales flat, while American spirits largely remain off Canadian shelves due to ongoing trade tensions.
  • CEO Lawson Whiting called fiscal 2025 ‘a year unlike any other’ with consumers buying smaller sizes amid a ‘pinched’ wallet, and CFO Cunningham highlighted the volatility and unpredictability caused by tariffs.
  • Brown-Forman plans cost cuts, workforce reductions, and will launch Jack Daniel’s Tennessee Blackberry this summer, while spirits leaders urge zero-for-zero tariff talks to ease sustained market uncertainty.
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The whiskey producer Jack Daniels Tennessee Whiskey, Brown-Forman, recorded a drop in sales due to the difficult market conditions generated by global trade conflicts and contractions in...

·Milan, Italy
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sherwood.news broke the news in on Thursday, June 5, 2025.
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