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It's Time to Champion 'Made in Africa' Brands

Summary by Africa.com
Despite Africa’s rich potential, over 80% of its most admired brands are non-African, according to Brand Africa’s research. Yet, local success stories like MTN, Dangote, Ethiopian Airlines, and M-Pesa prove that African brands can thrive globally. Drawing on this evidence, Thebe Ikalafeng argues that it is time for a brand-led ‘Made in Africa’ agenda. He… Read More »It’s Time to Champion ‘Made in Africa’ Brands
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Africa.comAfrica.com

It's Time to Champion 'Made in Africa' Brands

Despite Africa’s rich potential, over 80% of its most admired brands are non-African, according to Brand Africa’s research. Yet, local success stories like MTN, Dangote, Ethiopian Airlines, and M-Pesa prove that African brands can thrive globally. Drawing on this evidence, Thebe Ikalafeng argues that it is time for a brand-led ‘Made in Africa’ agenda. He… Read More »It’s Time to Champion ‘Made in Africa’ Brands

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Africa.com broke the news in on Saturday, March 22, 2025.
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