It's really not nice what's happening at Gucci, they're burying the shares in the ground.

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The share price of Kering, which markets the Gucci brand, fell to a seven-year low in trading this morning after the company published its flash report. The luxury firm's revenue fell sharply in the first half, partly due to a drop in sales in China, and management had a weak outlook for the second half of the year as well.