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It's kinda unreal how PETERMAYER reimagined Petoskey area
PETERMAYER has unveiled a full rebrand of Michigan’s Petoskey Area, anchored by a new campaign titled “It’s Kinda Unreal.” The creative-led agency set out to reposition the four-season destination by moving away from traditional tourism marketing. Instead of highlighting checklists and must-see attractions, the campaign focuses on feeling over function, presenting the region as a place to reconnect and reset. Rolling out across video, print, dig…
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It's kinda unreal how PETERMAYER reimagined Petoskey area
PETERMAYER has unveiled a full rebrand of Michigan’s Petoskey Area, anchored by a new campaign titled “It’s Kinda Unreal.” The creative-led agency set out to reposition the four-season destination by moving away from traditional tourism marketing. Instead of highlighting checklists and must-see attractions, the campaign focuses on feeling over function, presenting the region as a place to reconnect and reset. Rolling out across video, print, dig…
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