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ITC Bingo! Tedhe Medhe brings 'Bhaukaal Lok' to Mahakumbh 2025 with new experiential campaign
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ITC Bingo! Tedhe Medhe brings 'Bhaukaal Lok' to Mahakumbh 2025 with new experiential campaign
ITC Bingo! Tedhe Medhe has unveiled its new experiential brand campaign, Bhaukaal Lok, at the 2025 Mahakumbh Mela. The campaign combines “Bhaukaal” (swagger) and “Lok” (realm), creating an interactive space where visitors can immerse themselves in unique and memorable experiences. Focused on celebrating the culture, flavours, and spirit of Uttar Pradesh, Bhaukaal Lok aims to […] The post ITC Bingo! Tedhe Medhe brings ‘Bhaukaal Lok’ to Mahakumbh …
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