US EditionMcDonald's Unveils 'Ancient' Fast Food Mosaic in Rome
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McDonald's unveils 'ancient' fast food mosaic in Rome
Fast food mosaic gets mixed reaction in Rome. A mysterious "ancient Roman" mosaic unveiled in central Rome this week features a banquet scene whose protagonists are dining on what appears to be fast food. However the mosaic, "unearthed" in the Galleria Alberto Sordi shopping mall, was nothing more than a publicity stunt by fast food giant McDonald's, news outlet RomaToday reports. Titled 'Enjoy the Classics', the installation is designed to repl…
It's getting harder and harder to pull off something new in the advertising industry every year, but McDonald's has now succeeded: according to an article in Il Giornale dell'Arte, "excavation work on a Roman mosaic" began on May 28th in the Galleria Alberto Sordi in the heart of Rome, and the operation, which seemed more and more surreal by the hour, was completed the next day.
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