Mainstreaming the manosphere: discourses of contemporary masculinity among Estonian manfluencers

Mainstreaming the manosphere: discourses of contemporary masculinity among Estonian manfluencers

The misogyny and antifeminism of the manosphere has received considerable academic and journalistic attention. This article addresses a new troubling trend, the mainstreaming of the manosphere by targeting wide audiences via TikTok. We analyse this process with the case of Estonian manfluencers and their use of international ideologies of the manosphere while drawing on the theoretical concepts of gender performativity, hegemonic and hybrid masc…

Is the Manosphere Myth, Media or Reality?

They have little hope, plenty of hate and scant traces of what most would consider humanness.Something appears to have infiltrated the minds of young men, reminding them that they should think and behave as men — men as defined not by feminists, gender benders or purveyors of wokeism, but as “real men,” restored to a state that once prevailed before reformers began to pervert what nature intended. Websites, blogs and social media apps serve as c…