Is the Liberals' 'Canada Strong Pass' a one-off gimmick, or something more substantial?

Is the Liberals' 'Canada Strong Pass' a one-off gimmick, or something more substantial?

I have had some fun in the past at the expense of the Liberal Party of Canada’s distinctly upper-class obsession with the Great Outdoors — this notion that every Canadian has soloed a canoe through morning mist amidst the haunting call of loons, or if they haven’t, then something has gone awry.