US EditionIs It Food or Rest? Lotte and Shinsegae Compete with Each Other as ‘Future Stores’
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[Digital Daily Reporter Yoo Chae-ri] Lotte and Shinsegae are competing with each other with their ‘future stores’. The strategy is to go one step further than traditional marts and add experience and technology to the space to attract consumers while showing what the company is aiming for. Lotte Mart’s ‘Grand Grocery Guri Store’ and Shinsegae Group E-Mart’s ‘Starfield Market Kintex Store’ have different points of emphasis. The success or failure…
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