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Is Fragrance the New Skincare?

Summary by Byrdie
10-step routines are out, perfumes, body lotions, and hair mists are in.@merit/InstagramA few years ago, you’d open your phone, tap the Instagram or TikTok icon, and scroll through countless skincare-centric videos of people showing off their ten-step routines, steaming their pores, or applying a mask. Maybe you even bought a skincare fridge to store your products, or implemented a thorough routine in pursuit of glass skin. But lately, it seems …
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Byrdie broke the news in on Saturday, April 19, 2025.
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