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Is 2025 the year of the Yummy Mummy? From The Real Housewives of London to Bridget Jones and Amandaland, society might just be redefining this most controversial of noughties trends

Summary by Tatler
Some said they were aspirational icons; some said they were misogynistic clickbait. Is the Yummy Mummy resurgence a relic of pre-recession tabloid culture or a fresh take on playground politics?
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Is 2025 the year of the Yummy Mummy? From The Real Housewives of London to Bridget Jones and Amandaland, society might just be redefining this most controversial of noughties trends

Some said they were aspirational icons; some said they were misogynistic clickbait. Is the Yummy Mummy resurgence a relic of pre-recession tabloid culture or a fresh take on playground politics?

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Tatler broke the news in on Tuesday, April 1, 2025.
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