US EditioniQIYI Opens First Tech-Enabled Immersive Theme Park, Bringing Chinese IP to Real Life
iQIYI LAND features seven tech-driven zones blending VR, AI, live actors, and interactive games to extend Chinese IP engagement beyond streaming, attracting visitors nationwide.
- IQIYI announced the opening of iQIYI LAND in Yangzhou on February 8, as a new offline immersive indoor theme park connecting its streaming IP to physical experiences, says Yu GONG.
- To expand its content ecosystem, iQIYI frames the launch as China’s first streaming-platform‑developed theme park, aiming to deepen fan engagement and extend IP lifecycles.
- Covering approximately 10,000 square meters, iQIYI LAND Yangzhou features seven core experience zones that utilize VR, motion, scent, AI, LED, and projection technologies.
- Opening-Day activities included iQIYI executives, local partners, and leading cast members engaging visitors and welcoming first guests, while IP‑exclusive retail and themed dining enhanced storytelling.
- Beyond Yangzhou, iQIYI plans parks in Kaifeng and Beijing, with the company saying offline demand is surging, positioning iQIYI LAND as a new growth driver for China’s cultural tourism sector.
57 Articles
57 Articles
keenesentinel.com
iQIYI Opens First Tech-Enabled Immersive Theme Park, Bringing Chinese IP to Real Life
BEIJING, Feb. 9, 2026 /PRNewswire/ -- On February 8, iQIYI, China's leading online entertainment platform, officially opened iQIYI LAND, its first global offline theme park, in Yangzhou, a city in central Jiangsu Province in eastern China. As China's first immersive…
World’s First ‘iQIYI LAND’ Immersive Theme Park Officially Opens In Yangzhou
China’s streaming giant iQIYI has officially launched iQIYI LAND, its first-ever super interactive theme park in Yangzhou, a city in central Jiangsu Province in eastern China. As China’s first next-gen indoor entertainment park developed by a streaming platform, the launch marks a significant milestone in iQIYI’s strategy to integrate technology with creativity, expand the value of its IP beyond streaming, and bring its content ecosystem to life…
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