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iQIYI Opens First Tech-Enabled Immersive Theme Park, Bringing Chinese IP to Real Life
iQIYI LAND features seven tech-driven zones blending VR, AI, live actors, and interactive games to extend Chinese IP engagement beyond streaming, attracting visitors nationwide.
- IQIYI announced the opening of iQIYI LAND in Yangzhou on February 8, as a new offline immersive indoor theme park connecting its streaming IP to physical experiences, says Yu GONG.
- To expand its content ecosystem, iQIYI frames the launch as China’s first streaming-platform‑developed theme park, aiming to deepen fan engagement and extend IP lifecycles.
- Covering approximately 10,000 square meters, iQIYI LAND Yangzhou features seven core experience zones that utilize VR, motion, scent, AI, LED, and projection technologies.
- Opening-Day activities included iQIYI executives, local partners, and leading cast members engaging visitors and welcoming first guests, while IP‑exclusive retail and themed dining enhanced storytelling.
- Beyond Yangzhou, iQIYI plans parks in Kaifeng and Beijing, with the company saying offline demand is surging, positioning iQIYI LAND as a new growth driver for China’s cultural tourism sector.
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keenesentinel.com+27 Reposted by 27 other sources
iQIYI Opens First Tech-Enabled Immersive Theme Park, Bringing Chinese IP to Real Life
BEIJING, Feb. 9, 2026 /PRNewswire/ -- On February 8, iQIYI, China's leading online entertainment platform, officially opened iQIYI LAND, its first global offline theme park, in Yangzhou, a city in central Jiangsu Province in eastern China. As China's first immersive…
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Total News Sources29
Leaning Left3Leaning Right2Center13Last UpdatedBias Distribution72% Center
Bias Distribution
- 72% of the sources are Center
72% Center
L 17%
C 72%
11%
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