IPL 2026 Linear TV ad Volumes up 4% YoY, Despite Decline in Advertisers: Report

IPL 2026 Linear TV ad volumes up 4% YoY, despite decline in advertisers: Report

Advertising volumes during the 2026 Indian Premier League (IPL) season rose 4% year-on-year on linear television, while the number of advertisers, brands and categories declined, according to a report by TAM Sports. The report analysed commercial advertising during live IPL matches across 25 television channels and 12 connected TV (CTV) language feeds. It excluded pre-, mid- and post-match programming, broadcaster promotions, fillers and film tr…

Ad volumes on Linear TV rise 4% during IPL 2026

New Delhi: Advertising volumes during IPL 2026 increased across broadcast platforms, with Google, Reliance Consumer Products and Havells India featuring among the top advertisers on both Linear TV and Connected TV (CTV), according to a report by TAM Sports. The report, based on 74 live matches of IPL 2026, found that average advertising volume per channel per match on Linear TV rose 4% compared to IPL 2025. Overall advertising volume also record…

IPL 2026 ad volumes show wider brand distribution on CTV at 19% vs 23% on Linear TV: TAM Sports

Mumbai: Advertising during IPL 2026 witnessed a notable shift in media strategy, with Connected TV (CTV), technology brands, and regional audiences emerging as key growth drivers, according to the latest TAM Sports IPL 19 Commercial Advertising Report. The report highlights how IPL continues to evolve beyond a traditional sports property into one of India’s most influential advertising platforms, shaping both mass-market and precision-led media …