IPL 2025 TV ad Volumes Dip 1.1%, Despite 24% Rise in Advertisers: TAM Report

Despite 1.12% decline in ad volumes, IPL 2025 attracts over 100 advertisers: TAM report

The Indian Premier League's (IPL) advertising landscape continues to evolve, with the latest TAM Sports report covering the first 62 matches of IPL 2025 (22 March–20 May) revealing a nuanced picture of commercial activity during live broadcasts. Despite a slight 1.12% decline in total TV ad volumes compared to IPL 2024, indexed at 98.9 versus last year’s 100, the tournament has drawn a broader base of advertisers and brands. The number of advert…

IPL 2025 TV ad volumes dip 1.1%, despite 24% rise in advertisers: TAM report

Delhi: Despite the frenzy around the Indian Premier League 2025, advertising volume growth on Television declined by 1.1%, falling short of the benchmark set during the 62-match season of the previous year, the latest TAM AdEx report highlighted. The report, based on the first 62 matches of IPL Season 18, reveals that indexed TV ad volumes stood at 98.88 in IPL 2025 compared to a base of 100 during the same phase of IPL 2024.  This slight declin…

IPL 2025 sees 26% surge in Brand Count and 24% rise in Advertisers despite 1.1% dip in TV Ad Volumes: TAM Sports Report

Mumbai: The Indian Premier League (IPL) 2025 continues to be a magnet for advertisers, with over 100 brands leveraging the tournament's massive reach. According to the latest TAM Sports report covering the first 62 matches of IPL 18, brand participation saw a significant 26% growth, even as total TV advertising volumes witnessed a marginal 1.1% decline compared to the previous season. Parle Biscuits emerged as the top advertiser, accounting for …