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IPG's Initiative claims major share of Bayer’s global media account
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IPG's Initiative claims major share of Bayer’s global media account
Interpublic Group media agency Initiative is set to manage the global media business for the consumer healthcare division of Bayer when it transfers from WPP agency EssenceMediacom. A full breakdown of the IPG media agencies working on the account was provided to COMvergence following the announcement of the appointment on 30 September. Initiative’s share of […] The post IPG’s Initiative claims major share of Bayer’s global media account appeare…
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