Media budgets on a decline amid tariff uncertainty - The Media Leader

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net [...] The post IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years  appeared first on ExchangeWire.com.

Direct marketing shines bright amid economic storms - DecisionMarketing

Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once again emerged, with the discipline revealed as the standout performer in Q1 2025, with the majority of UK firms revising their total marketing budgets down, in the first overall decline in four years. According to the latest IPA Bellwether Report, a net balance of -4.8% of firms cut their marketing budgets, a marked shift from the pr…

Media budgets on a decline amid tariff uncertainty - The Media Leader

The latest IPA Bellwether Report, conducted before Donald's Trump's "liberation day", already showed a fall in business confidence amid macroeconomic uncertainty.