US EditionInvolution or evolution? China wants to stop the EV price war, but analysts are doubtful
- On May 29, 2025, a worker inspected a finished vehicle at Zeekr’s factory in Ningbo, amid China's intensifying EV price war.
- This price war stems from excessive competition, known as 'neijuan' or involution, and the government's call for fairer market practices.
- BYD, commanding nearly 30% market share, initiated recent discounts up to 34%, triggering criticism from industry groups and state media.
- A government-affiliated industry group cautioned that aggressive price cuts are intensifying competition and squeezing profit margins while posing risks to consumer safety, as BYD reported a 14% increase in sales last month.
- Officials summoned EV executives to urge self-regulation, yet analysts predict tougher competition ahead and worry the price war may threaten weaker firms.
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After Byd rekindled the race for discounts, the government showed concern: the authorities summoned the houses and invited them to self-regulation. Stop to opaque practices such as that of zero kms.
·Milan, Italy
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Panic at the top of the Chinese Communist Party is reaching boiling point. Unable to bear the increasingly brutal price war on electric cars, the government has finally taken drastic action.
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Total News Sources11
Leaning Left0Leaning Right3Center2Last UpdatedBias Distribution60% Right
Bias Distribution
- 60% of the sources lean Right
60% Right
C 40%
R 60%
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