US EditionInvesting in Marketing Is Essential to Ensure Return on Rebrand Investment - Believe in Banking
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Investing in Marketing Is Essential to Ensure Return on Rebrand Investment - Believe in Banking
The Story: More than 8 out of 10 bank and credit union leaders say that strong marketing investment was critical to their rebrand’s success in both business impact and institutional influence. This focus on marketing is viewed as essential to delivering greater growth, according to data in the ROI of Rebranding, which finds marketing as one of the principal key performance indicators (KPIs) financial institutions measure to gauge the health of …
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