Investing in His Land, a Future Bet?

While France has a very dynamic SME network, how can business leaders restore meaning to their actions and make their territorial anchoring a means of articulating economic growth, societal responsibility and heritage value? To answer this question, Jérôme Fourquet, Director of the Opinion Department at the FIFG, and Christophe Chevalier, President and CEO of the Archer Group, provide their analysis.