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Intuit stock rises again as tax season nears; KeyBanc trims target for TurboTax owner
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Intuit stock rises again as tax season nears; KeyBanc trims target for TurboTax owner
New York, Jan 23, 2026, 12:44 PM EST — Regular session Intuit shares jumped roughly 2.5% on Friday, beating the broader market ahead of next week’s U.S. tax-filing season kickoff. This shift is crucial since the period around the IRS opening day usually shapes demand for consumer tax software and paid assistance — a major profit driver for Intuit’s TurboTax business. Intuit recently hovered near $562, after starting the day around $547 and dippi…
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