Interview - Influence marketing goes on course: €519 million invested in 2024 in France according to the ARPP and France Pub

Influence marketing is on its way. The ARPP, in collaboration with France Pub, delivers for the first time a detailed photograph of the net investments of advertisers – both national and local – in this now unavoidable lever. Verdict: €519 million in 2024, an increase of +12.8% in a year, showing a faster growth than all communications investments. On the occasion of its 90th anniversary, ARPP confirms that influence marketing is no longer a per…