Inter and AC Milan encouraged to look back to before 1979 for new stadium name

Mayor Sala discusses naming of Milan and Inter’s new stadium

Speaking on the sidelines of the celebrations for the 165th anniversary of the local police, the mayor of Milan, Beppe Sala, spoke about the new San Siro stadium. These were his words, as reported by Calcio e Finanza: “The naming of the new stadium is up to the clubs, and it is clear that a naming sponsorship is not ruled out, as happens in all European and global stadiums. I am expressing a personal thought, not as mayor but as a fan. I have ne…

Sala comments on new San Siro naming rights: "Sponsorship not out of the question"

By: Ben Dixon San Siro is one of the most iconic stadiums in the world, and its authenticity is clear, thanks to its name. AC Milan and Inter may protect it; maybe they won’t.The decision to demolish the current stadium and build a new one next door, effectively, is a bold one. Even if it is probably needed, the clubs need to get a new stadium right. We have seen it go well previously, but there are also some terrible attempts at moves.To streng…

Inter and AC Milan encouraged to look back to before 1979 for new stadium name

Mayor of Milan Beppe Sala admits the naming rights of the new stadium will be chosen by Inter and AC Milan, but has a suggestion looking to the history of the venue.The two clubs finally got the all clear from the local council to purchase the land around the current Stadio Giuseppe Meazza, in the San Siro area of the city, for circa €197m.It will allow them to build a new arena in what is effectively currently the car park, then after that the …