INTEL: Soccer Team vs. Player Sponsorship: What Should Brands Do?

INTEL: Soccer Team vs. Player Sponsorship: What Should Brands Do?

What are the current price points for team and player sponsorships? How will the overall volume of U.S. player versus team sponsorships grow over the next five years?  What are the critical elements for brands when evaluating a team versus a player sponsorship? Portada asked brand marketers and soccer experts. Let's find out.