Instagram Changed Its Wordmark; Brands Changed Theirs Too
- On Thursday, Aug. 13, 2026, Meta unveiled an updated Instagram wordmark, introducing a cursive-inspired design to the platform's text-only logo for the first time in 10 years.
- Instagram head Adam Mosseri announced the update on Instagram and Threads, describing the new logo as "sharper and more modern" while the previous wordmark remained unchanged since 2016.
- The design adds curves to the letters "s," "r," and "g" to evoke the original script, which Instagram director of product design Jasmine Probst said "reflects individuality."
- Social media users offered mixed reviews, with some praising the fresher aesthetic while others criticized the legibility, with some joking the logo now reads as "Instagzam."
- The multihued camera icon remains unchanged, and Meta has not confirmed whether the wordmark will appear across other platforms like Threads or if a new app icon is coming.
107 Articles
107 Articles
Instagram changes its wordmark for the first time in 10 years
Instagram has updated one of the most recognizable parts of its branding, replacing the cursive wordmark it has used for the past decade with a new design that mixes cursive and print styles. The change is limited to the wordmark. Instagram’s familiar camera icon remains unchanged. Instagram head Adam Mosseri said the redesign was prompted by the fact that the wordmark had not changed in 10 years, describing the new version as cleaner and more m…
Mark Zuckerberg has an Instagzam
Instagram's wordmark is iconic. Well, was iconic. Apparently Instagram thought it looked old, so the company rolled out a new one this week. It doesn't look like the old Instagram wordmark. It doesn't even look like it spells Instagram anymore. And we cannot figure out why Instagram decided to do this. On this episode of The Vergecast, David and Nilay start by discussing the new logo, the executive urge to redesign everything all the time, and w…
Instagram unveils 1st new wordmark in a decade. Not everyone is happy
Instagram head Adam Mosseri announced on Thursday that the wordmark — referring to a text-only logo — on the top of the app would be changing to a more minimal design. It's the first time the mark is changing in 10 years — and reactions were mixed.
Instagram changed its wordmark; Brands changed theirs too
New Delhi: Instagram changed its wordmark after nearly a decade, and brands did not take long to turn the redesign into their own social media moment. The Meta-owned platform replaced its familiar cursive lettering with a cleaner, more contemporary treatment while keeping its multicoloured camera icon unchanged. Instagram head Adam Mosseri said the older wordmark had started to feel dated. Also Read | Instagram refreshes wordmark after a decade,…
Coverage Details
Bias Distribution
- 48% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
