Instagram engagement rates provide insight into reach

Instagram engagement rates provide insight into reach

Platform Chief Adam Mosseri shared pointers on how to understand key metrics when it comes to improving post performance and building an audience.

Adam Mosseri shares details to interpret Instagram performance insights

Instagram Chief Adam Mosseri has shared new guidance on how creators should interpret performance insights on the platform, saying engagement rates matter more than raw reach in understanding how content performs. View this post on Instagram Mosseri, who regularly posts updates on his personal account to engage with creators, said users should focus on why a post performs well rather than just how widely it is seen. “The thing I think that mat…