See every side of every news story
Published loading...Updated

Instagram Adds New Features, Including Reposts and Maps

UNITED STATES, AUG 6 – Instagram introduces reposts, a Friends Map for opt-in location sharing, and a Friends tab in Reels to boost creator reach and user engagement, with two-thirds of recommended content now original.

  • On Wednesday, Instagram launched three new features: reposts, a Friends tab in Reels, and an opt-in location-sharing map within messages.
  • These updates respond to Instagram's shift from simple photo sharing toward content discovery, as creators struggle to reach followers amid recommended content dominance.
  • The repost feature lets users reshare public Reels and feed posts with credit to the original creator, while reposts appear in a dedicated profile tab and followers' feeds.
  • The Friends tab highlights public content friends interacted with and Blends, and the map requires opt-in, updating locations when users open the app, shareable only with selected friends.
  • These additions aim to strengthen user connections and creator reach but may deepen shifts away from original posting, with some users viewing the changes as unwanted complexity.
Insights by Ground AI
Does this summary seem wrong?

57 Articles

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 40% of the sources lean Left
40% Left

Factuality 

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Adweek broke the news in on Wednesday, August 6, 2025.
Sources are mostly out of (0)