Insta-gran - the rise of the grey influencer

Insta-gran - the rise of the grey influencer

According to leading influencer marketing platform Kolsquare, Gen X (born between 1966 and 1980) is reshaping the social media landscape as the 45+ age group embraces platforms like TikTok, Instagram and Facebook with a growing number carving out second careers as mid-life influencers aka midfluencers.

The Rise of The Mid-Life Influencer

Nina Ambrose, 54 @RantsAndBigPants charges £1,800 for an Instagram reel and story It’s not just the young ones who are doing well on social media. While everyone on TikTok can seem young, midl-life influencers are making their mark and earning … Continue reading →