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Inside WPP's $150 million InfoSum purchase

Summary by Digiday

WPP paid an alleged $150 million for InfoSum to burnish its offering in Madison Avenue's data arms race. But just how will the market react?

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WPP paid an alleged $150 million for InfoSum to burnish its offering in Madison Avenue's data arms race. But just how will the market react?

5 days ago

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Digiday broke the news in 5 days ago on Thursday, April 17, 2025.

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