Women’s Basketball Gets a Boost with Jordan Heir Series 2
3 Articles
3 Articles
Women’s Basketball Gets a Boost with Jordan Heir Series 2
©NIKE Jordan Brand introduces the Heir Series 2 as the next chapter in its women’s basketball footwear line. The brand created the shoe to answer the speed, intensity, and creative demands that define the women’s game. The Heir Series 2 draws directly from player insight gathered at multiple levels of competition, translating lived experience on the court into functional design decisions. SNEAKERS Women’s basketball places sustained demands on f…
Inside the Jordan Heir Series 2: 'Everything Starts at the Foot'
Jordan Brand’s Heir Series 2 marks a shift in women’s basketball footwear, built with female athletes to prioritize performance, health, and longevity. For decades, women’s basketball has been played in gear that was never truly built for women. The assumption remained unbelievably flawed: scale down a men’s shoe, change the colorway to fit a women’s presumed aesthetic, and call it innovation without any real effort. But as the women’s game cont…
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