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Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans

Summary by themeasure.net
Media Cartographer Evan Shapiro caught up with Josh Linforth, Chief Revenue Officer at Genius Sports, for a Big Brains conversation that pulled back the curtain on one of the most powerful—and least known—data companies in sports. From powering the NFL’s official stats to creating real-time ad opportunities at peak fan moments, Genius Sports is reshaping how leagues, brands, and broadcasters engage with live sports. In this Q&A, Linforth explain…
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themeasure.netthemeasure.net

Inside the Engine of Live Sports: Genius Sports’ Josh Linforth on Data, Ads, and Fans

Media Cartographer Evan Shapiro caught up with Josh Linforth, Chief Revenue Officer at Genius Sports, for a Big Brains conversation that pulled back the curtain on one of the most powerful—and least known—data companies in sports. From powering the NFL’s official stats to creating real-time ad opportunities at peak fan moments, Genius Sports is reshaping how leagues, brands, and broadcasters engage with live sports. In this Q&A, Linforth explain…

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themeasure.net broke the news in on Sunday, July 20, 2025.
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