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Inside Michael Rubin’s Annual White Party That Turns the Hamptons Into a Lit Paradise
The annual bash returned in full force, with performances from Alicia Keys, Snoop Dogg and Cardi B drawing an ultra-exclusive crowd.
Fanatics CEO Michael Rubin hosted his annual White Party in 2026 at his $50 million oceanfront Bridgehampton home, with the gathering returning in full force after earlier speculation it might not happen.
The annual gathering, held at a sprawling oceanfront estate in Water Mill, has evolved into a summer cultural snapshot in the Hamptons, drawing an ultra-exclusive crowd.
Music stars including Alicia Keys, Snoop Dogg, and Lil Wayne performed, while sports figures Tom Brady and Alex Rodriguez attended alongside actor Sofia Vergara.
Addressing scheduling concerns, Rubin told People, "We were certainly aware of that date, but we didn't change it," emphasizing he wanted to avoid conflicts.
Festivities spanned terraces and the Atlantic coast as attendee Fowler praised the host, saying, "Another one for the books, you know how to throw them.