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Inside Michael Rubin’s Annual White Party That Turns the Hamptons Into a Lit Paradise

The annual bash returned in full force, with performances from Alicia Keys, Snoop Dogg and Cardi B drawing an ultra-exclusive crowd.

  • Fanatics CEO Michael Rubin hosted his annual White Party in 2026 at his $50 million oceanfront Bridgehampton home, with the gathering returning in full force after earlier speculation it might not happen.
  • The annual gathering, held at a sprawling oceanfront estate in Water Mill, has evolved into a summer cultural snapshot in the Hamptons, drawing an ultra-exclusive crowd.
  • Music stars including Alicia Keys, Snoop Dogg, and Lil Wayne performed, while sports figures Tom Brady and Alex Rodriguez attended alongside actor Sofia Vergara.
  • Addressing scheduling concerns, Rubin told People, "We were certainly aware of that date, but we didn't change it," emphasizing he wanted to avoid conflicts.
  • Festivities spanned terraces and the Atlantic coast as attendee Fowler praised the host, saying, "Another one for the books, you know how to throw them.
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TMZ broke the news in Los Angeles, United States on Thursday, July 2, 2026.
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