Initiative Appointed as Sensodent's Media Agency on Record

Initiative appointed as Sensodent's media agency on record

Initiative has been appointed as the media agency on record for Sensodent, the specialized oral care brand from Indoco Remedies Ltd., a Mumbai-headquartered pharmaceutical company with a footprint in over 55 countries. The media mandate, awarded after a multi-agency pitch, will see Initiative lead Sensodent’s media strategy, planning, and deployment across platforms. The focus will […] The post Initiative appointed as Sensodent’s media agency on…

Initiative bags media mandate for Sensodent

Initiative has been appointed as the media agency on record for Sensodent, the oral care brand from Indoco Remedies, a Mumbai-based pharmaceutical company with a presence in over 55 countries. Initiative will lead the brand’s media strategy, planning, and deployment across platforms—focusing on driving awareness, trials, and brand relevance at scale.  Aditi Panandikar, Managing Director, Indoco Remedies, said, “Our brand Sensodent is the first t…

Initiative appointed as Media Agency on Record for Sensodent

Mumbai: Initiative has been appointed as the media agency on record for Sensodent, a specialized oral care brand from Indoco Remedies Ltd., a Mumbai-based pharmaceutical company with a presence in over 55 countries. As Sensodent gears up to strengthen its leadership in the oral sensitivity segment, Initiative will lead the brand’s media strategy, planning, and deployment across platforms—focusing on driving awareness, trials, and brand relevance…