Influencer marketing scams: The dark side of social media influencing & what the law says

Influencer marketing scams: The dark side of social media influencing & what the law says

With the rapid uptake of social media and Kenyans having access to smartphones, the internet and other gadgets, social media influencing as a hustle emerged but not all is rosy as painted by players in this complex industry that has claimed many victims. Recent scandals in which Kenyans suffered losses, including loss of money in fraudulent schemes, products and services endorsed by celebrity influencers is just a tip of the iceberg in the indus…