Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollars

Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollars

Agencies don't expect major creators in upfront deals this year, but they remain optimistic about emerging creator spaces and partnerships.

Influencer Growth Fuels Saudi Creator Economy Surge

Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network. Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns.…