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Indonesian E-Commerce: Hedonic Value Drives Trust, Boosts Sales in Live Streaming

Summary by thefinancialanalyst.net
In a rapidly evolving digital landscape, Indonesian e-commerce platforms are increasingly leveraging live streaming to engage consumers and drive sales. New research published in the Journal of Consumer Sciences sheds light on the factors influencing purchase intentions in this dynamic environment. The study, led by Nisrina Sherin Caesalpinia from Telkom University, explores how utilitarian and… Source
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thefinancialanalyst.netthefinancialanalyst.net

Indonesian E-Commerce: Hedonic Value Drives Trust, Boosts Sales in Live Streaming

In a rapidly evolving digital landscape, Indonesian e-commerce platforms are increasingly leveraging live streaming to engage consumers and drive sales. New research published in the Journal of Consumer Sciences sheds light on the factors influencing purchase intentions in this dynamic environment. The study, led by Nisrina Sherin Caesalpinia from Telkom University, explores how utilitarian and… Source

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thefinancialanalyst.net broke the news in on Friday, August 1, 2025.
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