India’s Antitrust Raids on Media Buying Agencies Triggered by Leniency Tip-offs

India’s Antitrust Raids on Media Buying Agencies Triggered by Leniency Tip-offs

India’s Competition Commission (CCI) conducted raids this week on the local offices of WPP-owned GroupM, Interpublic, Publicis, and Dentsu, along with the Indian Broadcasting and Digital Foundation (IBDF), over suspected collusion on ad pricing and discounts. The investigation was initiated under the CCI’s leniency program, which grants penalty waivers to companies that voluntarily disclose evidence of anti-competitive practices. According to so…