US EditionIndia Ramps up AI Rules for Social Media Platforms
- On Feb 10, the Government of India announced that social media must remove unlawful content within three hours, with the Ministry of Electronics and Information Technology circulating draft amendments to the Information Technology Rules, 2021.
- Amid growing concern about misleading AI media, the Indian government expanded removal powers in recent years after high-profile deepfake incidents surfaced online.
- The amendment requires platforms to embed visible tags and metadata, with visuals covering at least 10 per cent and labels appearing in the first 10 per cent of audio/video.
- Industry lawyers warn that a three-hour removal window strains platform moderation, Meta disclosed restricting more than 28,000 items in early 2025, and the government offered no stated reason.
- Later this month, on Feb 20, India’s rules will take effect, empowering government officers to order content removals across a market of 1 billion internet users, based on enforcement powers.
48 Articles
48 Articles
How India's 10% Visibility Rule And Permanent Metadata Reset AI Law
While visible watermarks on AI images can be cropped and audio disclaimers can be edited out, the government's latest IT rules have introduced a deeper, invisible layer of protection: Permanent Metadata.
If you upload a video made using AI, you could be in trouble. The government has tightened its grip. Understand this in five points.
India tightens rules on AI content, orders 3-hour takedown of flagged posts
The government has amended the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.AI-generated content, synthetic media, deepfake regulations, IT rules amendment, AI content compliance, digital platform rules, synthetic content policy, AI-generated material, large language models, LLM content, AI synthetic content, digital media ethics, AI deepfake takedown, AI content labelling, government AI rules
Govt tightens social media rules on AI content; mandates 3-hr takedown timeline
New Delhi, Feb 10 (PTI) The government on Tuesday tightened rules for social media platforms such as YouTube and X, mandating the takedown of unlawful content within three hours, and requiring clear labelling of all AI-generated and synthetic content. The new rules – which came in response to the growing misuse of Artificial Intelligence to […]
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