Only 26% of Indian CMOs Have Responsible AI Guidelines in Place: Study

Why the CMO Role Now Requires a Data Brain and a Storyteller’s Heart

The top marketing job is no longer just creative. It’s analytical, cross-functional — and central to business strategy.

Only 26% of Indian CMOs have responsible AI guidelines in place: Study

New Delhi: Marketing leaders in India are facing increased pressure to deliver profitability and revenue growth, while simultaneously addressing challenges around AI integration, talent readiness, and data utilisation, according to the IBM CMO Study 2025 released by the IBM Institute for Business Value (IBV). The report highlights a shift in expectations from Chief Marketing Officers (CMOs), with 63% of Indian CMOs now accountable for delivering…

India Marketing Leaders Under Pressure to Deliver Profitability, See AI as Key Growth Lever: IBM CMO Study 2025

Bengaluru: Chief Marketing Officers (CMOs) are under growing pressure to drive profitability and revenue growth, even as they navigate the complex demands of AI integration, ecosystem leadership, and talent transformation, reveals the IBM CMO Study 2025. The findings from the global study by the IBM Institute for Business Value (IBV)  show that 63% of Indian CMOs are now accountable for delivering profitability, closely aligned with their global…