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ASA Bans Zara Ads for Featuring 'Unhealthily Thin' Models

Summary by Social Samosa
Two adverts by fashion brand Zara have been banned for featuring models who appeared 'unhealthily thin' according to a report by the BBC.  According to the Advertising Standards Authority (ASA), shadows and a slick back bun hairstyle made one model appear 'gaunt' while the pose and low-cut design of a shirt in another image showed the model's ‘protruding’ collarbones. As per the media reports, the authority ruled that the ‘irresponsible’ adverts…

21 Articles

Left

Two advertising photos published on the Spanish brand's website were removed because of the "unhealthy thinness" of the models.

·Paris, France
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Center

'Irresponsible photos'. The Spanish group promises to adapt (ANSA)

·Italy
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Center

It was denounced by the Advertising Standard Authority (Asa), the UK's advertising regulator, which wandered the Spanish group and judged it to be irresponsible.

·Italy
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The British advertising regulator has asked the Spanish fashion group Zara to remove two images from their website, considered "irresponsible" for showing models with an "unhealthy thinness" , according to a decision published on Wednesday. These photos, published in carousels linked to product chips, "should no longer appear in the form that was denounced", says the ASA in its resolution, asking Zara to stop using images of models with "unhealt…

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Zara, a brand belonging to the Inditex group, has removed two photographs from its website after the UK Advertising Standards Authority (ASA) filed a complaint for depicting models with "unhealthy" thinness. Zara has informed the agency that it has already modified the product listings on which these photos appeared and removed the specific images, according to the British advertising regulator's website. In the complaint, the British regulator …

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Il Post broke the news in Italy on Wednesday, August 6, 2025.
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